Recently we have been privileged and honored to be selected as one of the Singapore-based design practices to participate in the Saporiti Italia Design Award - 'The Luxury Towers' project.
This is an invited competition organised by Saporiti Italia with the scope of 'promoting the development of cultural and technical relations between the Italian and Singaporean design communities. The brief is to conceive of a collection of furniture objects aimed to contain luxury objects. The issues at hand hinges on the perceptions of the consumer mass market in the luxury goods segment and what is 'globally' perceived as luxury.
Saporiti Italia, a leading italian furniture and design company has produced some of the most advanced and leading furniture products for various illustrious clients. Saporiti Italia has a long history of working with architects and designers to develope new products and this award is no different in trying to forge a meaningful collaboration. This is the Saporiti Italia showroom in Singapore, where the competition briefing was held a few days back.
We will be cracking our heads on this one in due course.